Making the right choice between single page and multi-page design is not a simple walk to the park. Mobile and social media browsing rates being constantly rising, having simple, speedy and responsive single-page websites is often the preferred option at hand. On the other hand, multi-page websites, already conformed to conventional navigation movements, are well-known and trusted by common users.

It is not an easy decision, that is for sure, however, probably the best way to make your life easier and choose and make your pick between single page and the multi-page option is to firstly analyze your site’s content structure and flow of navigation.


The single page option


A single or one-page website stands for a website consisted of one HTML page that has the complete set of content fully loaded in the initial page, and includes more basic info including your contact information. It is the why the whole loading experience is smoother and with better flow for the end user. Different destinations can be navigated either by following navigation links that allow jumping to destinations on the page, or by simple but effective scrolling down to the exact sections of content we need. These single page websites do a great job at providing just the right amount of information and focusing the user’s attention on the crucial pieces of information.


Multiple page option


A multi-page website is consisted of numerous pages and sub-pages linked by a menu which remains the only way to navigate to and view pages in multi-page design. This type of design is applicable and works great with every type of project. You can easily create as many pages as you like and expand the navigation system as needed. It is not even strange that his type of website has stick around since the 90s, maintained its popularity and visibility with common users through the years.

Multi-page websites seem to have worked for us up until now, but there are a few disadvantages to take into account. The bulkiness of sites and data will require multiple maintenance, content, design and support teams to operate and you need to think about whether having lots of content is cost-effective.

The bounce rate is another thing worth considering in this regard. Heavily loaded websites with content have issues with slow-loading, distracting, and can qualitatively result in users bouncing.

To sum up – single page design is great when you’ve got narrow focus or you’re encouraging users to perform a specific task. On the other hand, multi-page design allows you to widen your reach potential, stick to traditional navigation systems and optimize your SEO strategy.