There’s been quite a buzz for sites to get mobile-friendly for some time now, and for those of you who haven’t reached that stage yet, you might be brainstorming what would be your next step and how important being mobile-friendly really is for you.

We are all aware that our website needs to be as mobile-friendly as possible if you want to be competitive in today’s rather competitive online market. As its popularity started rising several years ago, tons of companies raced to make their sites mobile and in October 2016, mobile traffic officially surpassed desktop traffic on the internet.

If talking numbers, Google states that 61% of users will probably not go back to a mobile site they had trouble accessing and 40% would visit a competitor’s site instead. This means that people are looking at the desktop version of your website only 20% of the time. And if your site doesn’t work well or look right on a mobile device, studies undeniably showed people will simply stop visiting it in favor of a site that provides a better mobile experience.

 

Understanding your audience

 

Despite the overall trend towards mobile, every business should perform a thorough analysis of the buyer personas to get a better idea of how its target audience browses the web. For example, going mobile is especially crucial to service-based industries so it is their priority to make the move before the others. More and more organizations come to the conclusion that the major part of their traffic comes from mobile and that they can’t practically provide an optimal user experience simply by offering a responsive version of their website, so they develop a mobile app. The more complex the site, the greater the need for an app.

Mobile-Friendliness and SEO

 

If we take Google’s point of view when it comes to deciding how to rank websites on search engines, mobile usability is ranked stands as third most important of all the factors. This basically means that If the Google bot perceives your site as hostile to mobile users or loads very slowly, you’re definitely going to lose rank.

 

Mobile-Friendly Content

 

More optimized and responsive website design makes sure that navigation and images adapt attractively to the much-valued mobile experience. Why? Because on mobile, taking the display’s surface into consideration, the text becomes even more important, due to the limited space available. When writing content for your mobile site, strive to be concise, purposeful, and readable with headers and call outs to help your reader quickly navigate your site’s information.

Clearly enough, mobile friendliness is good for business. By using mobile-friendly elements you will improve rankings, promote the message and keep more visitors on your site longer, thus ultimately generating more sales.