Creating an impression of depth while scrolling down a website by making the background images move more slowly than the foreground images. This pretty much sums up what parallax scrolling is all about.

 

Parallax effects have one main goal and that is making your web pages more dynamic and interesting. How? Well, simply put, by grabbing your visitors’ attention, and encouraging them to care about what you have to say. The result? Your website boasts a stylish and professional look yet is surprisingly easy to pull off with the right tools.

 

Most web pages are long enough to contain both ‘above the fold’ and ‘below the fold’ content. In other words, you are able to scroll down in order to see additional content. In the majority of cases, scrolling down a web page is a static affair, and works just like scanning your eyes down a physical page.

 

However, web design gurus have begun to try out various options to make this vital scrolling more dynamic. This is where parallax effects caught the light of the day.

 

Why use parallax scrolling on your website?

 

Parallax scrolling promotes a very appealing feature and “it looks cool”, however, adding a parallax scrolling effect to your own site brings some other benefits as well:

 

  • It makes your page feel dynamic and interactive, enhancing the visitor’s engagement with your site.
  • Individual sections are more clearly defined, helping to organize your page in an easily understandable way.
  • You can use this effect to draw special attention towards particular elements on the page – key information, a primary Call To Action (CTA), and others.

 

This technique is best used on a single key page, typically a home page or landing page. It is an especially strong choice if the page in question is lengthy, as shorter pages won’t benefit as much from the effect. User experience has shown that parallax scrolling works best on one-page websites. A single-page site tends to be lengthy, with multiple sections and a clear progression from top to bottom.

 

This feature has become a go-to approach when it comes to design and clarity improvements on these kinds of sites. The effect causes the background and foreground elements of a web page to move at different rates, creating an appearance of depth on a 2D screen and helping the individual sections on a page stand out, thus resulting in more appealing visual contrast and emphasis.