When it comes to online content, it’s rare for someone to read through an entire page. That’s why certain techniques need to be used to capture attention as a reader scans the information. But headers do so much more than that, which is why the proper headers are so vital for the design of a web page.

Here are the facts about headers and what makes them critical to your company’s Red Deer web design.

 

A Look at What Headers Are

The first step in realizing just how crucial headers are to a web page is to understand what a header is. Simply put, a header is a title, but it’s a little more complex than that since there are six types to consider.

The H1 header serves as the main title on the page. It’s clear to see and sits at the top informing the reader what the page is about.

Next is H2. This is a sub-header to indicate a point under the umbrella of the main page topic. This is followed by H3, of course, which is used as a sub-header’s subsection. Meanwhile, H4 offer the reader more information about the subsection.

When it comes to H5 and H6, these headers are not used often, as they are better served with bullet points to provide clarity and easy scanning for the reader.

 

The Importance of Headers

Because readers seldom read through a page completely, headers serve to break up the information to allow for a simple page scan. This gives the reader an opportunity to focus on the details that are most interesting and relevant to them. This is an integral part of anything written for the web.

By making a header detailed enough to inform the reader of the topic and provide some important information, it will have served its purpose very well to engage the reader quickly.

 

Benefits to Search Engine Optimization

Headers are not only perfect for helping people scan through your content, but they also help search engines, the largest of which is Google, to scan your page in much the same way. They make it easy for the automated scanner to understand what the page is about and identify how it should display your web page in response to a search query.

For this reason, it’s important to include the proper keywords in your headers and your content. This allows the search engine to correctly rank your page in the search results according to the search words used. Without the right keyword in your headers, your page can be left behind in a search.

 

Going Mobile

When your page includes the proper headers with good keywords, it can be picked up by searches made on any mobile device. That is critical in a time when most online searches are done on a mobile device of some kind rather than a desktop computer.

In short, headers offer a quick and simple way to relay information to a reader and to the search engines. Without headers, your page is like a rowboat without a paddle in the middle of the ocean.