I’m sure you have heard it before and I’m just as sure that you will hear it again, “I saw it on YouTube.” YouTube is ever growing and is full of content from the amateur first-time poster to the high production value of Hollywood veterans.
If you have any inclinations of getting your business or idea on YouTube, then this guide will get you pointed in the right direction, provided of course you have high speed internet. Here are the steps you need to take before setting up your YouTube channel.
How to Begin
Before you do anything, the first thing you need is an idea. What interests you? What do you think can spark interest in others?
Without a topic that you feel connected to and want to share with the world, there is no way to move forward. You need the first step.
The idea here is to get your channel buzzing with activity. If you are passionate about your topic, you can put together an interesting and entertaining channel that others will enjoy as well.
Your topic can be instructional, like how to build a rocket and send a car into space. Sorry, Elon Musk.
It could also be funny, like doing your own stand-up comedy routine, right there in your living room. As long as you are excited about it, chances are, others will be excited too.
It could be for personal enjoyment or business marketing. The choices are about as endless as the number of people watching YouTube right now. That is hundreds of millions of people.
Think about what you would want to see and go from there. What is special about you, your business, your life, interests, talents, inventions? It could literally be anything that you find meaningful about yourself or your work.
If you are having trouble thinking of something, ask others what they find interesting about you or your business. Other people will have different perspectives and may be able to open your eyes to new possibilities that you might not have thought about. You can also simply search online for ideas that relate to you and make them yours through your own circumstance.
You have an idea. Now what?
You have thought about it, maybe even slept on it, and now you have an idea. You are on your way.
Now it is time to think about how you want to package that idea. What will catch people’s attention and keep it?
A brand or logo, maybe a slogan, or a catchphrase, are all possibilities that you can use to identify yourself to the masses. These are all part of a process to not only get the attention of viewers, but also to keep them coming back every time you produce new content on your channel.
Keep in mind that the title of your channel does not necessarily need to be the same as your brand or slogan. It is a chance to very quickly show people who you are and what your channel is about. You will only have a few seconds to make people want to continue watching and return for more, so make sure you get that first impression right.
The last thing you need, before you even turn on your computer, is to be prepared. Know what you want to do and say before you turn on your camera and start recording.
Think of it as a newscast. When you turn on your favorite news channel to find out what is happening in the world, you expect to see direct and straightforward narrated video. Everything you see has been prepared in advance so that you can view the completed polished product on the screen.
Treat your YouTube channel in the same way. Know what you want to do, what you want to show, and what you want to say, in the most direct way possible.
Have a script, be rehearsed, and most of all, let your passion show.
Now that we have that explained, here is a link to show you how you can begin working on setting up your new YouTube channel.